download free the rise of gaming revenue

However, more than 50% of gamers in counties such as the US, the UK, and Brazil were uncomfortable with tracking and Ad Targeting and called it “unfair even if it helped to keep apps free.' On average, 45% of gamers wanted tougher ad tracking measures.Ĭompanies like Apple have introduced ‘Ask app not to track’ feature to give more control to users over which apps and games can track them. The report also found that more users are willing to see advertisements in exchange for free content and services. Though gamers are more open to banner ads, video ads had the highest negative sentiment during Q1 2022.

For instance, the number of games with hybrid IAP and Ad Monetization in the US rose from 387 to 419, while in India it increased from 380 to 403 between 20. Though in-app purchases remain the primary contributor to revenue for top-grossing games on App Store and Google Play, attempts to monetise through hybrid IAP and ads have also increased. We are seeing greater diversity across gaming genres allowing publishers to serve new gamers across generations and genders,' Lexi Sydow, Head of Market Insights, data.ai, said in a statement. “Mobile is democratising the space and is now the primary driver of growth for digital games consumption.

Download free the rise of gaming revenue